It begins with a relaxing breakfast with Alan. I’m always surrounded by books, whether from the library, gifts, my own books, classics for research, or charity shop finds. The latest Writing Magazine, and Society of Author’s magazine are never far away either.
This month it’s talking about branding. What’s your brand? It’s the question everyone in the writing world wants to know. I pondered on this for ages, and I have a great book written by Liam Livings, member of the Romantic Writer’s Association. It’s about marketing, but branding is an important part of that.
You need to know your brand before you can decide how to market yourself. All sounds a bit complicated, but it needn’t be. Following on from the Society of Author’s article, your brand is your personality, all about you. It’s taken me a long time to realise this, and now I know, it makes it easier. My brand is chatty, a bit witty, and always upbeat, never dull. Characters are key for my stories, and lots of love and romance, with tea, herbal or earl grey, black coffee.
Can you tell from these book covers what my brand is?
I use a pen name, Lydia King for the gritty midland saga I’ve written as I plan to write more, and they’re completely different to these romantic stories.
Afternoon and evening is writing time. Notes, letters, articles and the novel will all be added to, along with republishing my book collection, using my own isbn’s, under Palm Tree Publishing name.
I’m publisher, editor, agent. chief marketer, and writer of my books. I’m looking for five beta readers, and a proof reader, so if that’s you, drop me a line.
